Can Too Much SEO Be a Bad Thing?

For an interesting look at the value of┬ásearch engine optimization for small business owners, check out A.J. Kumar’s latest piece at

Here’s something to get you started:

By A.J. Kumar

As a small business owner using the web to reach customers, you’ve surely been implementing search engine optimization tactics to make sure your site turns up high in web searches. But just when you might feel like you’re starting to get the hang of this SEO thing, it appears that search giant Google might start penalizing websites that are over-optimized.

At this year’s South by Southwest festival, Google spokesperson Matt Cutts hinted that such a penalty would weed out sites that focus too much on SEO and too little on providing a quality experience for their users.

So what factors might play a role in an over optimization penalty? Cutts outlined several signals that would qualify as too much SEO, such as “too many keywords on a page” and “exchange way too many links.”

The tricky part is determining what constitutes too many keywords or links. While the penalty has not yet been put in place, you can still take steps to make sure your business’s site doesn’t end up being labeled “overly optimized.”

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