The Goliath of Big Data Meets Its David

(Image courtesy of Third Option Men)

When considering today’s – and tomorrow’s - technological innovations, one wonders what futuristic writers such as Aldous Huxley and George Orwell might think were they around to experience the 21st Century.

Huxley certainly had it spot-on from a titular standpoint: It’s definitely a Brave New World. writer Brian Patrick Eha, in his new post on the site, offers an interesting interview with Silicon Valley digital entrepreneur Manuel Terranova about how companies can most efficiently manage ever-increasing amounts of data.

Here’s a snippet:

For many businesses in 2012, Big Data is a fact of life. The phrase has infiltrated our conversations for a reason: the increasing complexity of the world, and the increasing sophistication of our methods for analyzing it, are yielding enormous amounts of information. The challenge has become how to manage these extremely large data sets, on the order of hundreds of gigabytes or more, in a cost-effective way.

The founders of a new Silicon Valley business-to-business startup, Peaxy, think they have the answer. By eliminating dependence on a certain brand of hardware or generation of server, Francesco Lacapra, 63, and Manuel Terranova, 42, intend to to free client data from individual silos — groups of servers that isolate information sets from each other. (Read more about how startups are addressing big data in our article, “The Biggest Trends in Business for 2013.”)

By allowing the data to mingle freely in a single “namespace” composed of many servers, they say, you can glean insights from multiple blocks of data. Terranova gives the example of car manufacturers that need to marry proprietary engineering data with customer feedback in order to build accurate predictive models for vehicle maintenance problems.

Lacapra is masterminding the Peaxy architecture as a veteran of infrastructure and data storage companies such as Olivetti, Quantum and BlueArc. Fresh off a $2.5 million seed round, the co-founders were more than happy to discuss their early-stage venture. An edited version of our conversation follows.

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