Memphis Commercial Appeal
Posted February 10, 2013 at 7:08 p.m.
All things innovative with safe, practical and fun applications were on display and pitched for prize money Sunday on the opening day of a three-day conference for startup businesses.
One of the entrepreneurs who attended was Memphian Ellen Page, who co-created the Coyote Case, a phone case that doubles as a personal alarm system in case of an attack by an assailant. She designed it with the help of her father, who worried for her safety while she worked in Washington.
“I would get off between 8 and 11 p.m. and call my dad back in Memphis every night while I walked from work,” said Page. “Sometimes I would wake him. He would still talk to me, but he would be annoyed.”
Page said she and her father were trying to come up with a solution to the problem when the idea hit them for a new kind of smart phone case.
“When using the case, two different things can happen,” said Page. “One thing is that an audible alarm is activated. It’s currently set at 110 decibels, which is louder than a home smoke alarm or a car alarm. And the second thing is a dispatch of your GPS coordinates that can be sent to police, family, friends, roommates, or anyone you want.”
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