Before he hit the road westward to attend this year’s SXSW conference that runs March 8-17, LunaWeb founder Dave Barger made a point to start his day off right Wednesday by attending the monthly edition of Interactive Expedition.
And for good reason.
Wednesday’s meeting marked the first anniversary of the group’s rebranding and the fifth anniversary for the group that’s gone by several monikers over the last half-decade, but has always enjoyed a fairly tech-centric identity.
Moving from a narrower social media focus to encompass a broader tech foundation has proved successful, Barger said, and the organization’s monthly meetings continue to attract a friendly mix of regulars and guests.
The latest meetup was no exception.
Program presenter Steve Phipps offered some valuable information on inbound marketing and online marketing to about a dozen participants.
And interest in the topic is only likely to increase, Phipps said, due to the explosive growth in digital technology: 78 percent of the U.S. population is online, more than 70 percent use the Internet to research products/services before buying; and there are nearly 700 million websites worldwide, a number expected to exceed 1 billion by year’s end.
Mobile technology is also playing a huge part in the interest shift, with nearly 50 percent of all U.S. mobile devices being smartphones and nearly 1/3 of Americans owning a tablet or eReader.
And all that info was packed into the opening minutes.
There was much more, including tips on accessing some cool online tools to measure website traffic, so if you missed it then head over to the group’s site and check out the presentation that should be uploaded today.
Here’s the address:
And next month, save the date and make plans to attend. You’ll be glad you did.