Deadline nears for Obsidian’s PR 180° Initiative

In case you missed the earlier announcements about Obsidian PR’s annual competition, or if you’ve just been dragging your feet about nominating a worthy recipient of six-month’s of free public relations services, now’s the time to get in gear.

The *you* here refers to any CEO or leader of an area nonprofit and the reason I’m encouraging you to nominate your organization is that today is the deadline for nominations.

This is a wonderful offering by one of the area’s top agencies to help nonprofits better promote their ministries and services.

Here’s more from the generous folks at Obsidian:

Obsidian Public Relations has launched the 2013 edition of its annual PR 180° Project, an initiative aimed at creating a better Mid-South through pro bono public relations.

The agency, which introduced the initiative in 2011, will provide two local not-for-profit organizations with six months (about 180 days) of free services in 2014 to help them achieve a 180-degree turn in PR success. The 2013 recipients were the Fire Museum of Memphis and The Blues Foundation.

“The PR 180° Project is one of our favorite times of the year,” said Kerri Guyton, Obsidian’s director of client services. “We love having the opportunity to assist some of the Mid-South’s best organizations through this program. The whole team is excited to see which ones apply this time around.”

Obsidian will accept nominations from Dec. 2 through Dec. 6 from Mid-South not-for-profit organizations in need of PR services. After ensuring there are no exclusivity issues or conflicts with current clients, Obsidian will ask the public to vote on those nominated organizations via Obsidian’s Facebook page, Of the organizations nominated, the five with the most votes will move on to a two-day run-off vote to determine the two winners.

Nominations must be submitted by someone in a leadership position at the not-for-profit organization. The nomination must outline key organizational details, including mission, year founded and audiences served, and answer why the organization needs Obsidian’s PR support. Nominations should be emailed to

Voting will take place beginning Dec. 9 at, where supporters can vote by “liking” the logo of the organization in a special PR 180° Project photo album (instructions will be posted on the page, as well). Voters will be allowed one vote per voting period. Obsidian will tally the votes at the end of the business day on Dec. 11 for the initial vote and Dec. 13 for the final run-off vote.

The 2013 PR 180° Project timeline is as follows:

  • Dec. 2 to Dec. 6: Nomination period
  • Dec. 9 to 11: Initial voting period
  • Dec. 12 to 13: Final run-off vote
  • Dec. 16: Winners announced

 For more information, please visit


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