Small Business Council kicks off new year with midday program

The New Year is in full swing – hard to believe the month of January is almost half over! – and local small business organizations are geared up and moving forward with lots of great programming.

Among those, the Greater Memphis Chamber’s Small Business Council is kicking off its 2014 season with “The Human Brand: How We Relate to People, Products and Companies” from 11:30 a.m. to 1 p.m. on Jan. 24.

The lunch program will be held at the Hilton Hotel, 939 Ridge Lake Blvd. in East Memphis. Keynote speaker will be Chris Malone, author of “The Human Brand” and founder of Fidelum Partners.

Cost for the event is $40 for Chamber members nad $45 for guests. Registration is required, so make sure you get your seat reserved early.

Here’s more about the what the program will feature and the speaker’s bio from the folks at the Chamber:

  • Why the keys to building lasting customer loyalty in the Digital Age is so strongly tied our distant past
  • How “loyalty” programs often do more harm than good, while increasing costs for both brands and customers
  • Case examples of how Domino’s, Panera and Starbucks are building loyalty through warmth and competence
  • Three imperatives for achieving sustained customer loyalty and profitable growth

Chris is a consultant and keynote speaker who helps clients achieve sustained business growth and performance.  As Founder of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leadership experience, and a track record of driving growth and profitability. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association, and Procter & Gamble. He lives in the Philadelphia area with his wife and three sons.

To save your seat, visit or call Stephanie Evans at 901-543-3524.

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